Tell your followers and friends about your classes on Amphy. Share your unique profile and links to your class on Facebook, Instagram, Twitter, LinkedIn and anywhere else you consider relevant; be sure to also share it in groups related to cooking and baking. Be sure to share your class details with friends and family through direct messages, whatsapps and text messages. Make sure to add your Amphy profile link to your bio on all your platforms.
And if you don't have any social media pages yet, now's the perfect time to create them. Content marketing is a marketing approach in which companies create and distribute valuable and coherent content to attract and retain their target audience. Relationship marketing is a long-term strategy based on building and developing strong customer relationships. Sales refer to all the activities and strategies that lead to the sale of products and services.
Word-of-mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These conversations are often the result of an extraordinary customer experience. SEO, also known as search engine optimization, refers to the practice of increasing website traffic through organic search results. What Pat Walls has created with Starter Story is impressive.
Your business's approach to cooking classes should match your knowledge and passion. It should also be correlated with the demand for what you offer. You may have a strong interest in recreating medieval peasant foods, but you'll probably have trouble finding repeat customers who are just as curious. If your cooking classes are mostly demonstrations, you'll need enough pots, pans, bowls and knives to cook the products you're going to demonstrate.
Cooking classes are a great experience, especially if they are group sessions because, let's face it, cooking is much more fun when done together. You could even share tips on how to find the best vegan cheeses to cook and link them to your vegan cooking class. If you have a sizeable budget and are interested in starting a full cooking school, consider installing several cooking stations so that more students can work simultaneously. Promoting your cooking class certainly isn't easy, but there are lots of ways to promote and advertise your cooking class.
While teaching sophisticated cooking and baking techniques is a good idea, cultivate variety in your students' culinary arsenal.